Best thing about USA

Best thing about USA

Its been 4 years now that I have been in the US yes, freedom, liberty and equality is followed out there for sure but here are a few things that I found was the best as a newbie to the States:

a) Weather is what I would like to begin with where each state has its own distinguished climate ( right from sunny summers, to mesmerizing falls colors during autumn to the snow clad regions). The best part is if you stay in the west coast all these weathers can actually be experienced just miles away!

b) Next on my list would be some breath taking views be it oceans or mountains, wilderness or adventure all of these you would want to see once in a lifetime because each state has it own beauty to flaunt.

c) The most important part is that when you are in another country you are a little scared of how the culture would be out there. But trust me I have experienced a very warm welcome and greetings from people out there, there are some who are rude but it hardly matters!

d) Party life is one of the most talked topic of the town again if you are a party person you should definitely check out the most vibrant places to party out there (PS: Vegas always tops the list :) )

Now comes to the second part worst is not what I would quote it but things that I certainly miss of my country (India) is:

a) Festivals for sure because no one can beat the delicious sweets and the aroma that spreads in the air when prepared in each household on different occasions, small get together events with family and cousins and then there’s (Maa ke haath ka khana) very own mom’s cooked food.

b) The long lasting chats you have with friends down the building, every uncle and aunty in the neighborhood know you since you were a kid and the term “Bhaiyya” (Brother) and “Didi”(Sister) used by the kids growing up there.

c) Shopping is undoubtedly next on my list, the vibrant colored clothes, jewelry (ethnic) and best part you can bargain! :)What are the best and worst things about living in the USA for Indians?

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Now comes to the second part worst is not what I would quote it but things that I certainly miss of my country (India) is:

c) Shopping is undoubtedly next on my list, the vibrant colored clothes, jewelry (ethnic) and best part you can bargain! :)

d) Last but not the least would be the street food that is not just unbeatable but also the most delicious food to die for!

Towards, the end I feel wherever you are in any part of the county but your country is the true home sweet home!

Would love to hear more from others too.

d) Last but not the least would be the street food that is not just unbeatable but also the most delicious food to die for!

Towards, the end I feel wherever you are in any part of the county but your country is the true home sweet home!

Content Marketing specialists face more than their fair share of challenges; strategic analysis, ideation, content creation, optimization, distribution, and measuring performance — all of this takes time and demands extra resources.

I would recommend trying out the SEMrush Content Marketing Platform. It allows you to:

Find Topics

First, go to the Topic Research tool and enter a rough topic you have in mind. Select your location up to a city level and click on the ‘Get content ideas’ button.
Go to the ‘Cards’ section and prioritize topics by topic efficiency. The topics will be sorted by high volume and low KD - this way you’ll find the most popular and less competitive topics.

Click on each card to check top-shared headlines and questions on a topic and collect ideas for your future articles. Send headlines and questions that you consider to be attractive for your audience to your ‘Favorites’ (subtopics will be added automatically). Export an XLS file with a list of your ideas.

Create an Editorial Plan

Now when you have a list of topics and headlines for your future articles, add them to your Marketing Calendar indicating the exact publishing dates according to your editorial planning.
Create a campaign or several campaigns in case you develop content for different projects/channels. Mark campaigns with different colours for better differentiation.
Add campaign activities (content that should be created and published). You can tag activities, e.g. “Guest Posting” to find and group them quicker or turn into recurring ones.

Set tasks within each activity. For example, the activity “Publish a new blog post” can contain tasks “Find a topic”, “Create a brief”, “Send it to the copywriter”, “Edit the article”, etc. By decomposing larger elements (activity) into smaller ones (tasks), you will make your work easier to manage and have more control when executing the project.

Create SEO-Friendly Briefs

Go to SEO Content Template, type a topic or headline (=keyword) you researched in the Topic Research tool and you want to create a copy for, select your location up to a city level and device type (for example, if you know that the majority of users read your blog from mobile, create a template to create an article optimized for mobile search).
Click on the ‘Export to Doc’ button, download the template and send it to your writer or create content by yourself using the actionable recommendations of SEO Content Template.

Optimize Your Content Before Publication

When you receive a draft from your writer, create it as a Google doc. Install the SEO Writing Assistant add-on to your Google Docs using G Suite Marketplace.
Run the add-on, enter the same keywords the article was written for and click on the ‘Get recommendations’ button.
Check your copy’s overall score, the higher it is, the less editing work you need to do. The score is a real-time metric, which is based on all the copy’s characteristics tracked by the add-on.
Get tips on improving SEO for this copy: make sure the semantically related keywords are added (if not, add them to your text), make sure they don’t overuse your keywords (remove keywords if there’re too many of them), add alt attributes to images, ensure your links are not broken (change them), make sure you use your target keywords in the title.

Adjust your copy’s readability to readers expectations: check the readability score - the lower the score is, the more difficult your text should be, check if the word count is okay (write more text or cut down the excessive text), make sure the title is present and has enough words, make sure your text is easy to read: rewrite hard-to-read sentences the tool identified (shorten them), replace too complex words and make sure all paragraphs are properly sized (break them down).
Make sure the copy is original: check the total percentage of copied sentences in your text and identify original sources of content from across the internet. Check the sources with similar text and find the words which are related-meaning, similar or identical. Make sure you rewrite those sentences or exclude some parts entirely.
Ensure your tone of voice consistency: detect the most casual and most formal sentences that stand out from the overall text and modify them.

Identify Media for Your Content Promotion

Go to Brand Monitoring and type a core topic your copy describes (e.g. your article is titled ‘How to create SEO friendly content’, so your core topics may be ‘SEO friendly content’ or ‘content optimization’).
Select up to 10 countries you would like to track your mentions in. If you need to monitor mentions in any particular language, you can filter a specific language anytime after the mentions are collected.
Go to the ‘Mentions’ tab and adjust your filtering: set a high authority score (70+ or less) and reach (20,000+ or less). You have a list of authoritative domains with high traffic.

Analyze each domain one by one, check if they’re the media or if they have a blog (at this step you may encounter not only potential partners but also some of the most successful competitors of yours).
Go to the ‘Statistic’ tab, select a time period and scroll down to the ‘Top Domains’. In this report, you’ll find the domains that mentioned the searched topic the most within a specific time frame. The domains will be sorted by mention count. Check the estimated reach and domain traffic of these resources. This will help you understand the popularity level of these domains in your industry and prioritize the most popular domains in your outreach strategy.

Track Your Article’s Performance

When a copy is published, go to Post Tracking and set up a project for your domain.
Next, add the URL to start tracking its performance. You can add some competitors’ articles ranking for the same keywords to compare them all.

You’ll see the number of social shares, backlinks and estimated reach the article has. By analyzing these metrics, you will be able to quickly assess your article and understand if these results match with your targets.
Click on keywords and add up to 5 search queries to track your article’s rankings for your a particular group of keywords.
Finally, click on the URL to track daily ranking changes, backlink trend and social shares trend - you should wait a couple of days. By checking how the article’s performance changes over time, you will be able to analyze your progress and take action if some of the key metrics start to decline.

Audit Your Content and Find Articles that Need an Update

Set up Content Audit for your domain.
Choose the /blog subfolder from your sitemap or upload your links manually by browsing a file, then run the audit.
Connect your Google Analytics and Google Search Console accounts to be able to track user behaviour metrics (sessions, pageviews, bounce rate) and search queries your articles are ranking for.
In the Content Sets tab, you’ll see your articles broken down into four categories: Rewrite or remove (pages published more than 24 months ago and viewed less than 15 times in the last 30 days), Need to update (pages published more than 6 months ago and viewed less than 15 times in the last 30 days), Quick review (pages published less than 6 months ago and viewed more than 150 times in the last 30 days), and Poor content (pages less than 200 words long).
Prioritize the sets in accordance with your content strategy (e.g. if you plan to attract traffic, start with Poor content, as such short articles don’t rank well) or based on the number of URLs in each set and start analyzing each set article by article (look at the metrics like word count, shares, backlinks, sessions, pageviews, bounce rate, number of search queries, content update date, status, tags) and/or
Update/rewrite/remove the content or set the tasks for your team via the Collaboration menu.

What to Do Next?

Thanks to this workflow, you can create a data-driven content marketing strategy, improve your content performance and achieve your business goals by providing valuable content to your target audience.

When your content marketing workflow is completed, repeat and improve it:

Update your topics lists once a month (e.g. with trending topics).
Run content audit once a quarter to identify the most popular content types and spot the articles that lose visibility.
Update your content regularly and track its performance.

Thanks for Reading