How good is career in Digital marketing

How good is career in Digital marketing

However, I would like to go into specifics and explain what makes you a very good Digital marketer?

1. The zeal for learning: The digital marketing world is very dynamic. Google itself makes over 500 changes per year in its algorithm. Facebook keeps on adding new ad formats to their ad network. You need to be aware of this. There are new mediums, tools coming in each month, you need to try these to have an upper hand in your area of expertise.
2. Creativity: Creativity is very important. As you need to evaluate videos, creatives for the campaigns. Creative copywriting is an essential aspect of marketing. The more attention you get on digital, the more successful your campaign would be. Creative people know how to get more attention.
3. Numbers: At the end, it’s all a number game. Campaign estimates, cost per lead, impressions, CTR, reach everything matters when you have to report to your clients. So a digital marketer has to deal with numbers. You don’t have to calculate the stuff but if you are comfortable with numbers, you can handle them very well.

These three basic skills can provide you with an edge.

You can earn well as a digital marketer. What's the use if you put so much hard work and do not get value for it?

1. Intern: Digital marketing interns can earn anything from Rs. 5000/- per month to Rs. 15,000/- per month. Highly depends on the quality of the company you work with.
2. Digital Marketing Executive / Social Media executive / SEO Executive / PPC executive ( 1 year to 3 Years Exp): If you have 1 year of experience with a good company, you can work as an executive. Salaray range would be : Rs. 20,000/- to Rs. 40,000/-. (PPC experts / SEO experts can get upto Rs. 60,000/- per month too only with good brands.)
3. Assistant manager (3 yrs to 5 yrs experience) : You will be now handling digital marketing strategies + top level execution. You will now be resoposnible for results. As responsibilities increase, so does your salary. You can earn : Rs. 5 lac per month to 7 lac per annum
4. Manager ( 5yr to 7 yrs exp): You will be the go to guy for all digital marketing related work. Your company will rely heavily upon you. You will have to plan, estimate the results and revenue. You will have to be on your toes every single day. You can earn : Rs. 8 lacs p.a to Rs. 12 lacs p.a.

After this stage of your career, the path is completely in your hands. You have a lot to talk about. You can take your career to any heights. There is really no upper limit to it. So will be your compensation. If you are good, you can negotiate for your compensation. Companies are willing to pay more for the best. I have seen top level digital marketing professionals earning a salary of Rs. 40 lacs -50lacs p.a. within just 10- 12 years of experience.

May you accomplish your career goals. I hope this helps.

So the fact that you are asking this question probably means that you have come across this booming career path that everyone seems to be obsessing about.

Well yes it digital marketing right now is THE career path everyone seems to be going to, and why not, I mean yes it is new, and there is a huge demand of digital marketers in the market.

WHY IS THERE SUCH A HUGE DEMAND FOR DIGITAL MARKETER-

If I could answer this question in one word, it would be using the word "COMPETITION'. Didn't understand?

Let's discuss the inevitable pattern of "competition." Let me explain this to you by narrating a story. So a company is running but isn't making very good sales, for the sake of differentiation lets name this company "company A " so 'company A' does something 'new' and starts to get shit ton of profit, now 'company b' sees this and also wants to benefit, so this company finds out what 'company A 'did and tries to do the same 'NEW' thing and boost its business, seeing this all the other firm also do this thing to catch up with the competition simply.

In today's market, digital marketing is that 'new' thing i was talking about. Thanks to our good old friend internet, using this baby we get a lot of information about customers, prospects, market, it helps us generate leads, keep our customers happy, forecasts, get feedbacks and all of this enhances our business. Digital marketing equips a company to fully take advantage of the vast presence of potential customers on the internet and helps create an image of the company on the internet.

Before deciding on a career path, you must know what the elements in that job are.

Digital marketing is a colossal term; it has many streams. Here are the streams in digital marketing:-

1. Search engine optimization(SEO)- search engine optimization is growing your online visibility in no paid or organic search engine result(SERP). Whenever you type something in the search box and search it a page appears on your screen; this page is the search engine result page, the goal of SEO is to show it website on the top of the searched page. Google or any search engine shows you results based on the keywords you have used in your search.

Organic search results appear in a list and are ranked using the search engine algorithm. The higher the rank on the SERP the more traffic is directed to your site

Now how do you make sure your website comes on the top of the search page when a search is done? By optimizing your content using SEO

SEO includes many activities, including factors ranging from keywords in your content to your website around the web.this includes -on-page optimization and off-page optimization.

On-page optimization is all actions you take on your website to boost your SEO.

Off-page refers to all actions you take outside your website to enhance your SEO.

2.Search engine marketing-

Search engine market(sem) uses paid traffic from the search engine.

SEM basically when marketer pays the search engine to display them when specific keywords are used in search engine. For example, when you search for something in the search engine, a list of websites come on the top of the search with "ads" written beneath the title these are websites using SEM. Every time you a person clicks on these websites, the marketer is charged.

3. Social media marketing-

Social media has become such a huge platform that it makes for a perfect billboard. It has become one of the biggest lead generator and a great means of keeping in touch with your customers. Internet being such a vast media is perfect, means to sow your information into for the world to see.

Social media marketing uses all relevant social m, media platforms to benefit off from. Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.

4. Content marketing-

Content, marketing is just what is name portrays. Using quality content to generate a sale and leads. This is done through writing content anywhere on the web from social media post, youtube, Quora, web copies, blogs and any such content from which leads can be generated or sales are made, or even just customer interaction is facilitated.

5. Affiliate marketing-

Affiliate marketing is when you refer someone to buy something online, and on purchase of that product, you receive a commission. Now the commission can vary from 1$ to about 10000$ Depends on what you sold, more like a sales person but online. You, as an affiliate, only get paid per conversion.This down here is the process of an affiliate marketing.

6) influence marketing-

With the rise in social media, new influencers on social platforms can be a very good source of marketing. Influencers are those who have a great following on social media; influencer marketing takes advantage of that to drive traffic and sales.

Influencer marketing is quite famous on social platforms like, and snapchat.influencer marketing uses people with an enormous online reach considered by our experts by your target market to drive traffic and sales.

7) email marketing-email marketing is one of the most effective tools in digital marketing. It is proved to generate the most leads and has the highest rate of conversion. Email marketing allows you to send emails to subscribers about your products or services. This poster a relationship, unlike any of other digital marketing.

8) mobile phone marketing-this type of marketing includes SMS advertising, which is a significant marketing effort . you can prompt your consumers to use SMS to receive special offers, sale offers, and updates.

The Market rate of digital marketers at different levels:-

Digital marketing executive-

This is an entry level when you first start working with very less experience

Knowledge required- basic overall knowledge of digital marketing and might be asked to do analyzing, testing and researching

Salary- 1.5 to 2.1 lakhs per annum

Autonomy- low

Digital marketing specialist-

This would require about a year or two experience.

Knowledge required- specialization in SEM or SEO

Salary- 2.7 to 3.1 lakh per annum

Autonomy- medium

Digital marketing manager-

Around 3 to 4 years of experience is required

Knowledge required- complete knowledge about digital marketing and should be able to form strategies

Salary- 3.7 to 4.1 lakh per annum

Autonomy- high

Digital marketing analyst-

This job profile is in every organization

Knowledge required- strategic and analytical jobs

Salary- 4.7 to 6.1 lakhs per annum

Autonomy- high

Digital marketing head-

This is the senior most profile and only exist in big companies

Knowledge required- overall marketing head

Salary- 6.7 to 6.8 lakhs per annum.

I hope all of this information helps you in making your career decision.

Digitalization has really taken the entire word by storm. Be it finance (going cashless), connectivity (Being Social), marketing, etc. almost every field has been influenced by it these days.

And so even the career choices of many aspirants also have been highly influenced by the effect of digitalization.

Obviously everybody wants to make the most of digitalization. Cities are going smarter, India is going almost cashless and the Internet is becoming a part of every household, even reaching out to the remotest places in India.

Even trending telecommunication giants are making this a great possibility to help people get more access to the cheaper Internet and cheaper smartphones as well.

Thus, all of this is definitely progressing towards a more progressive and highly digitalized nation.

With this being the case, a great career in a digitally oriented field would be the best thing that one could get into for a more stable and futuristic career.

Digital marketing, for one, is currently on the rise with many businesses realizing the true need of going digital and reaching out to their target audience, which tends to spend a lot more time on the Internet than any other place these days.

Here is a little study that shows exactly how many people are hooked on to the Internet around the globe.

Now, considering the fact that so many people are already hanging around the Internet, on social media channels, websites, blogs, search engines, etc.

This has made the businesses think twice about their marketing efforts and how to reach out to their audiences.

And therefore, it is imperative for everyone to be online, as their audience is there.

Today's’ digitalized times call for a vehement online presence such as having a website of your own, having various social media channels, SEO optimized, etc.

And all these things constitute “digital marketing”.

Why digital marketing as a career?

• Well, can you imagine yourself in a career which doesn’t require you to study in the same subject such as marketing, but allows you to have a graduation degree in any subject of your own choice, be it arts, science, commerce, etc.?
• Also, can you imagine yourself to be working on fun platforms such as Facebook, Instagram, etc. as a part of your job?
• Also, can you imagine yourself to be working from anywhere, I mean, any location of your choice, and even from the comfort of your own home?
• And most importantly, do you imagine yourself to have a lucrative income and a secured future in your career?
• Again, having plenty of career choices offered in a single stream of study like marketing that too depending upon your interest such as Blogging, pursuing a job like SEO, SMM, Content Marketing, etc., being a YouTuber, being an entrepreneur, freelancer, etc. is something that anyone would want no matter what.

Thus, if your answer to all of the above questions is YES, then digital marketing is surely your place to be.

And if you really wish to make an interesting career in the same, it is also important that you know the subject in and out and be an expert in the same.

And hence, I would recommend you take up the free online demo session conducted by IIM SKILLS on their website to learn more about the subject and how to learn it and become an expert in the same.

Thanks for Reading