Looking back over the decades of anonymous/pseudonymous stuff that I've read in my 56 years of life, I would say the best pen names are obvious enough as one and articulate with the general nature of the blog or editorial product.
"Deepthroat" during the 1970s Watergate scandal was perhaps the most memorable pseudonym for my generation, but perhaps not strictly relevant for the purposes of the question.
In the British satirical news magazine Private Eye, "Lunchtime O'Booze" has long been the pen name of the journalists who cover the behind-the-scenes gossip of the music world.
In that same magazine, the late British author and literati Auberon Waugh (son of British author Evelyn Waugh) wrote under the pen names "Abraham Wargs" and "The Voice of Himself" about gossip in the world of publishing and bookselling.
In my own case, my pen name is "The Naked Listener" -- because my own blog is basically about stuff that I've overheard, or people telling me stuff they've overheard (or invented in their minds).
There are many, many other examples, but you get the general idea.
Having said that, there is absolutely nothing wrong with using a faceless, odourless, colourless pen name. I would perhaps recommend that you simply state something along the lines as:-
"Toni Deff is a tone-deaf journalist in Airstrip One who writes about deaf, mute and blind musicians of the non-indie genre."
We all have 24 hours in the day; the rest is up to you.
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Thank you all
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