When you talk about the most successful social media platform so, there is one, and only a clean winner is FACEBOOK, because Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
But there is also some successful social media platform which shouldn't be considered as a light competition to Facebook, and I am talking about:
- Youtube
- QZone
- Tumbler
and much more.
Regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites. That said, larger social media sites, like Facebook, tend to cover a wide range of interests and topics, which makes it suitable for most brands.
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